The recent Senna series from Netflix was a project that I was proud to be involved with, put to work by the producers at Deva Studios to come up with a variety of title treatments for this excellent show. As with all of these kinds of projects, you explore all approaches that range from the illustrative (sillouettes or flags incorporated into letters) to the simplistic (a customised font on a tilt), which is ultimately where we went – brought to life by Deva’s 3D artists who added the rain and speed effects.

Senna (2024) Netflix Series | Title Design by Deva Studios © Netflix