Following on from two books that have become a cherished addition to my reference library comes Custom Lettering of the 20s and 30s by Rian Hughes. Offering over 500 pages jam-packed with authentic examples of hand-drawn logos, signage, movie titles and vintage ads, this is the most comprehensive collection of Art Deco, Modernist and decorative type you’ll find in book stores. Combined with the previous editions covering the 1940s, 50s, 60s and 70s, you have an essential source of cultural reference that’ll beat anything you’ll find on Google.
Whether you work as a graphic designer, production designer or art director, these books offer an invaluable source of ideas.
From the Press Release: Custom Lettering of the 20s and 30s is a celebration of the stunning and stylistically varied headline lettering that existed before the advent of phototypesetting or the computer. This unique publication collects over 4500 examples of custom lettering from the heyday of Art Deco and the experimental modernity of the Futurists – from geometric sans, elegant brush scripts, and heavy industrial serifs to hand-drawn eccentricities. A cornerstone of any type-lover’s library.
- 576 pages
- Korero Press