The Joy of Licensing
Most customers require a commercial license when they use fonts or graphics in their own products intended for sale. These options describe the common types of license you’ll encounter, covering a variety of purposes. Choosing the right license for you will depend on your project’s scope and potential audience.
All products are available to purchase and download via a marketplace vendor or directly under my own Just One License option.
Marketplace Vendors
When you click a link to buy via a marketplace vendor you’ll be redirected to the relevant site to complete the purchase and download your fonts. All vendors have their own variables in license agreements, but you can use my descriptions below as an introduction to the terminology used. Please follow the guidelines set out by the relevant vendor and feel free to contact me with any questions.
Lemon Squeezy: Checkout and Distribution Partner
When you buy directly from me (as opposed to a marketplace vendor), you’ll be forwarded to a checkout page managed by the company Lemon Squeezy (owned by Stripe), who process payments and file distribution on my behalf. After a completed purchase, they will email your download link and licence key, which can be accessed anytime with the email address used during the payment process.
Just One License: It Covers (Almost) Everything!
An exclusive license type to Wingsart Studio, Just One License is my attempt to cut through the licensing jargon and confusion, helping customers use my fonts with the confidence of a pay-once, and (almost) unlimited license. Read more below.
A no-fuss, pay-once license that enables you to use fonts whenever and wherever suits you. Easy Peazy!
COMMON FONT TERMINOLOGY
Desktop:
For print, branding, and static design work. The licenses are per user, one per person using the font files. Select the number of users (seats) where appropriate.
Webfont:
For embedding live fonts into websites you own or control. Measured by monthly page views. Select the right tier where appropriate.
ePub:
For embedding fonts in digital publications. Measured in the number of titles published. Select the right tier where appropriate.
App:
For embedding fonts in mobile apps, desktop software, or games. Measured by monthly active users. Select the right tier where appropriate.
COMMON GRAPHICS TERMINOLOGY
Personal:
The best option when using an asset within a project not intended for sale. This could be a school project, private party, club or social media post. Explicitly not for commercial projects.
Commercial:
Allows for use within products for sale and broadcast. A good choice for startups or short-run projects. Can be repurchased when the audience or time frame exceeds the licence.
Extended Commercial:
Recommended for most customers. This covers larger commercial projects, extending to online, broadcast, apps and games. Can be repurchased when the audience or time-frame exceeds the license.
Studio & Corporate:
Use for multiple users within a project for print, online and broadcast. Recommended for use within an intellectual property, film and TV production, video-games, or other project where an asset may be shared across a studio or corporation.
What is a Licensed Asset and an End Product?
Any downloaded product with your customer details attached during the ordering process. This applies to all license types, including free products. An end product is something you create from the assets purchased from Wingsart Studio.
What is a Commercial Project?
Commercial use applies when one more of the below is true:
– Involves an exchange of money or other consideration.
– Promotes a business, product, or service.
– Financial gain or other consideration is sought or a result.
Other Common Definitions:
CSS: A rule that allows the viewer’s website browser to render a font by pointing to a file.
Print-on-demand: A type of application that provides print or digital items to order. Under these license terms, the use of fonts in conjunction with this technology is only permitted with Just One License.
Rasterized: the conversion of vector graphics or fonts, to pixel graphics that are not editable or scalable.
The “Don’t Be A Douche” Clause:
All items marked with an asterisk (*) fall under my, ‘Don’t Be A Douche’ clause, which I think speaks for itself.
Do:
– Use the asset within the terms set out in the purchased license.
– Use the asset for non-commercial activities with all license types.
– Purchase a new license when usage exceed the original license terms.
Do not:
– Redistribute, sublicense or share licensed assets.*
– Resell as digital stock images/downloads.*
– Provide clients with the source product files.
– Embed fonts within designs for a third party who are not licensed.
– Use for sale ‘as is’ on Print on Demand products/websites.
– Deconstruct and resell the individual parts.*
– Modify and rename any product/font.*
– Use resources in multiple, separate projects.
– Promote any unlawful, discriminatory or offensive purpose.*
– Use in a manner that allows an end user to generate personalised content.
– Use as source material for any A.I. based generative work.*
– Use to train any A.I. models.*
– Any other use not expressly permitted in the license terms is prohibited.
Free Usage
Where products are offered for free by this website or authorised sources, personal and limited commercial use is permitted with attribution.
– Use attribution as follows: “Fonts by Wingsart Studio“
– Ensure the weblink remains intact and directs to https://wingsart.studio
My products are available through various authorised sellers that each offer their own specialisation. Some offer one-time purchases, while others work on a subscription basis. If your studio subscribes to MyFonts or Creative Market, for example, you may already have access to my fonts! Visit each vendor for specific EULA details.
MyFonts is an industry leading marketplace for digital typefaces. It sells fonts from independent type designers and major foundries alike, making it a one-stop shop whether you’re hunting for timeless classics or trendy display fonts. It offers both subscription and one-off purchase types.
Creative Market is a vibrant marketplace where independent creators offer a vast array of digital design assets, including fonts, graphics, templates, themes, photos, and 3D models. Founded in 2012, it serves over 10 million users and boasts more than 10 million purchasable items. Users can buy assets individually or subscribe.
Envato Elements is a subscription-based creative asset service offering unlimited downloads of millions of high-quality graphics, templates, photos, videos, music, fonts, and more—ideal for designers, video editors, and marketers. It operates on an all-you-can-eat model with broad licensing, but once your subscription ends, you can only continue using assets in projects completed during active membership.
Fontspring is a leading font marketplace known for its simple, no-fuss licensing and support for independent foundries. It offers tools like the Matcherator for font identification and is now part of the Creative Market/Dribbble family.
Studio 2am is an independent design asset marketplace founded in Sydney (2020), offering curated, high‑quality fonts, textures, mockups, graphics, templates, and Photoshop effects from indie creators—sold individually or in bundles with tiered discounts and a loyalty rewards system.
YouWorkForThem is a long-standing curated marketplace offering over 229,000 fonts and 726,000 creative assets like graphics, photos, and videos, all under clear one-time licenses and a designer-first ethos. It’s both a retailer and a studio, trusted by major brands and praised for its easy licensing, and commitment to supporting independent designers.
BUY DIRECT: Traditional License Options
• DESKTOP
Can be used for:
– Logos, branding, packaging, print, and social media
– Client deliverables in non-editable formats (outlined vectors, PDFs, flattened images)
– Website and app visuals where the font is used as an image, not live text
– Games (rasterised only)
– Print-on-demand, if you’re the one designing the final files
Cannot be used for:
– Embedding live font files into websites, apps, or software
– Editable templates where end users can type in the font
• WEBFONT
150k page views per month
Can be used for:
– Displaying the font in live text on your own websites
– Self-hosting or serving via a licensed webfont service
– Multiple domains you own
Cannot be used for:
– Websites you don’t own or control
– Apps, games, or digital publications
• EPUB
Based on one title per license
Can be used for:
– Embedding fonts in ePub, MOBI, or similar formats
– Secure distribution where the font can’t be extracted by the reader
Cannot be used for:
– Websites, apps, or games
– Print-on-demand platforms
• APP
200k users per month
Can be used for:
– Embedding fonts in a single app title across iOS, Android, or desktop
– All versions and updates of the same app
Cannot be used for:
– Websites or web apps
– Design tools or print applications
BUY DIRECT: Just One License
Countless customers have contacted me over the years, totally confused by industry standards in font licensing, baffled by its terminology and legal requirements. Frankly, I don’t blame them. When you just want to buy a font, decoding the rights and wrongs of Desktop, Web, ePub and App licences feels like an unnecessary hurdle. Add to that the number of users (or seats) you might need, plus the fortune-telling required to know how successful a project might be, something that should be fun becomes a stress.
That’s why I’ve introduced Just One License. An enterprise style license that covers everything you might need, including perpetual physical, digital, broadcast and streaming use, so you can develop your projects without the worry of future compliance. It’s a great option for freelancers, studios or corporations covering a broad commercial landscape.
For more information and the EULA, please click here.
Purchasing, downloads and account handling are managed by Lemon Squeezy/Stripe. When you make a purchase using the Just One License option, you will be redirected to my Lemon Squeezy storefront to complete payment, after which you will receive an email including a download link and license key for your safe keeping. Downloads and account details are thereafter stored in your Lemon Squeezy account.
A no-fuss, pay-once license that enables you to use fonts whenever and wherever suits you. Easy Peazy!
WITH JUST ONE LICENCE YOU HAVE:
– A Worldwide Perpetual License
– Full Commercial Use
– Use on Physical & Digital Products
– Use in Broadcast & Streaming
– Studio Use (Installation on Multiple Computers/Users)
– Multiple Projects (Belonging to the license holder)
– Desktop, Web, ePub & App usage bundled into one
THE ONLY RESTRICTIONS ARE:
– You cannot re-sell or re-distribute any raw font files
– Promote any unlawful, discriminatory or offensive purpose
– Use to train any A.I. models
EULA License Agreement – Updated Aug 6th 2026
This is an agreement between you, the purchaser and licensee, and Wingsart Studio/Christopher King. By purchasing and installing or otherwise handling the digital software (fonts, graphics and templates etc, hereafter referred to as Products), you accept the terms of this agreement. If you do not accept the terms, you can not download or request or use any Wingsart Studio products.
You are granted one (1) license to use the products on a certain number of devices within your organisation. You are not receiving the ownership of the copyright to the design or any other part of the product, but the rights to use the product as specified in this agreement.
“Within your organisation” means usage inside your company or organisation, and shall not include usage by clients or other third parties. This license allows you to use the product on the number of computers within your organisation matching the License type purchased, and/or the website, app, game or broadcast views matching the License type purchased.
You can make archival copies of the product for your own purposes, counting additionally to the amount of devices you licensed the product for. You shall not distribute the product to people outside of your organisation. When sub-contractors are used a Just One License type must be purchased.
You are granted a perpetual license to use the products as part of your texts and/or marketing activity (including but not limited to, printed materials, logos, websites, marketing materials, event etc.). You may not distribute, lend, rent, sell, give away, publicly or privately share any modified, renamed or unmodified version of the products.
It is prohibited to use the products in any context that promotes misinformation, racist, homophobic, sexist or in general discriminating and hateful content. It is prohibited to use any product to train A.I. generative models.
Any usage of the products are at your own risk. Wingsart Studio/Christopher King will not under any circumstances be held liable for costs, damages or injury caused by the use of any product. This includes but is not limited to Errors and Omissions, Professional Indemnity, Personal Injury, Cyber Attack or Data Loss.
If you experience any difficulties with the products, we will endeavour to fix problems within 14 days. Exceptions include those that arise from incompatibilities with platform, software and operating systems outside of our control.
All purchases are final. However, if you believe the purchase of a specific license was made in error, please get in touch for a possible exchange.
Any breach of the terms and conditions of this agreement will terminate your license to use the products. After any termination of the agreement, you must destroy any copies of the products within 14 days, including your archival copies.
All products are property of Wingsart Studio/Christopher King. Any and all rights reserved Wingsart Studio/Christopher King.
CUSTOM FONT COMMISSIONS
Do you have a concept in mind, but need a professional font designer to help you execute your vision? I’ve worked with the world’s top brands to deliver custom lettering that can truly elevate a design. This is usually offered on a work-for-hire basis, and includes final ownership rights. Contact me to start the discussion or request a quote.
COPYRIGHT
No copyright is given or implied with the sale of any product. All ownership remains with Christopher King (creator) and Wingsart Studio. Customers are purchasing a license to use product/s as per the terms set out in the license agreement. By purchasing from this website and using our products you agree to the terms set out here and in our Privacy page.
REFUND POLICY
FURTHER ASSISTANCE
If you have any questions about these licenses or specific requirements please contact me. I’m always happy to help and would be glad to offer custom options that better suit your projects.