Visit my studio and you’ll find piles of vintage magazines, records, books, VHS tapes and other random ‘cool’ objects.

This is my reference library of rich design history that distills a personally curated ‘taste’ into ideas for what I’d like to see as a font. These ideas usually start as a simple name or mock title, sketched out and continually refined until it reaches what could be a working design.

If it passes this stage, I’ll draw out the hundreds (if not thousands) of iterations of character, punctuation mark and alternative in blue pencil, then refine again in red pencil to nail down the design.

After this, I’ll experiment with different pens, paints and drawing surfaces in search of the perfect line and texture. Only after this process is complete, is it then scanned and digitally processed as an editable vector graphic.

After weeks of tedious programming, testing and correction (definitely my least favourite part) this new font is released into the world, ready for your next project.